The revelations that Hollywood stars were paid to smoke in the 30s, 40s and 50s made me wonder what other kind of product placement deals are in place?

Of course James Bond has become the King of such deals, getting products to pay for their marketing, but do gun manufactures pay to get their pistols into films? Does it work that way?

And with advertising exploding in the virtual world, especially sports simulations, where will it end? Are we working towards a future with personalised advertising like Minority Report?

I hope not!

Al