I often get out of the office and into sales situations with potential new clients. Not all of them end up as clients, but we have a good hit rate. It takes time, effort & a lot of positive energy and it is part of the job that I really enjoy.

Seeing some of these stats about spammers got me thinking. If you only need 1 sale from twelve million emails to make money how is spam ever going to stop? I know that if I only ever got one new client from every 12 millions meetings I’d soon give up (and get another job!!).

So how to stop the spam? I guess the answer is to never buy anything that you get spammed about. Ever. That way it makes it unprofitable and too much work for too little return.

Well, we can dream can’t we!

It doesn’t help that my email address starts with an ‘a’ either…